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Digital Presence Health Check

A structured review of the signals, touchpoints and experience shaping your digital presence.

A digital presence is more than a website. It is the combined experience of finding, understanding and trusting an organisation online.

Use this resource to review

  • Clarity of your core message and offer
  • Consistency across key digital touchpoints
  • Ease of navigation and next-step actions
  • Evidence of credibility, relevance and trust

We have added two further areas, accessibility and findability, because they shape whether people can reach the rest. Score each area from one to five, note the evidence behind your score, and choose one improvement that would make the greatest difference to your audience.

Format
Interactive worksheet. Print it, or save it as a PDF using your browser’s print function.
Time
About 15 minutes
Best for
Communication, marketing and digital leads preparing for a website review or redesign.
Your entries
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PRIMA ELITE · Digital Presence Health Check · https://primaelite.consulting/resource-digital-presence-health-check

About this worksheet

Score each area

Look at your digital presence as an outsider would. Score what you can observe, not what you intend.

1 = not in place5 = consistently strong

Clarity of your core message and offer

Can a first-time visitor tell what you do, for whom and why it matters within a few seconds?

Consistency across key digital touchpoints

Do your website, social profiles, listings and documents describe the organisation in the same way?

Ease of navigation and next-step actions

Can people find what they need and see an obvious next step on every important page?

Evidence of credibility, relevance and trust

Is it clear who is behind the organisation, how to reach you and why your claims can be believed?

Accessibility and mobile experience

Does everything work on a phone, with a keyboard and at larger text sizes? Is text readable against its background?

Findability

When people search for your organisation or your core service, do they find accurate, current information about you?

Note the evidence

What did you see that justifies each score? Evidence turns an opinion into a finding.

Your summary

Where to focus

Choose one improvement

Be specific: which page, message or touchpoint will change?
An observable change for your audience, and when you will check.

Your entries are stored in this browser’s local storage so you can come back to them. They are not uploaded anywhere. Use “Clear entries” to remove them. More about storage.

What next

Want a second pair of eyes on your findings?

We can review your digital presence with you and help prioritise the changes that matter most to your audience.

Discuss your findings Read: Digital Transformation Is Not a Technology Project