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A Better Project Brief

Start with the decisions, context and outcomes before defining deliverables.

A useful brief gives a team enough clarity to make good decisions without pretending every detail is known.

Define before delivery

  • The context and problem
  • The outcome and audience
  • The decisions and constraints
  • The measures of success

Use this template to create a shared starting point and make uncertainty visible early. Deliverables come last, once the reasons for them are clear.

Format
Interactive worksheet. Print it, or save it as a PDF using your browser’s print function.
Time
45–60 minutes
Best for
Anyone commissioning a project, internally or from an external partner such as an agency or consultant.
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PRIMA ELITE · A Better Project Brief · https://primaelite.consulting/resource-project-brief-template

About this worksheet

The context and problem

What is happening in the organisation or market that makes this relevant?
Describe it without describing the solution.

The outcome and audience

What will be different when the project has succeeded?
Who is the work for, and what do they need?

The decisions and constraints

Including any that should not be reopened.
Budget range, timing, technology, approvals, policies.
Who owns the project, who decides, who contributes.

The measures of success

Observable signs, not only outputs delivered.

Make uncertainty visible

Naming what is unknown is a strength of a brief, not a weakness.

Deliverables

Only now: what needs to be produced to achieve the outcome?

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What next

Preparing a brief for an important project?

We can help sharpen the problem, the outcome and the scope before you commit time and budget.

Strengthen a project brief How we approach projects