People form opinions about organisations through every interaction they have with them: the website they visit, the information they receive, the messages they read and the way an organisation presents its work.

When an organisation’s identity is unclear or its communication is inconsistent, its value can be difficult to recognise, even when the work itself is excellent.

PRIMA ELITE helps organisations establish a clear identity, articulate their value and communicate with purpose.

We bring together brand thinking, communication strategy, institutional messaging and creative communication development to help organisations present themselves consistently and connect more effectively with their audiences.

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What We Do

Brand Strategy & Positioning

Before developing visual materials, an organisation needs to understand what it represents and how it wants to be recognised.

We help define the strategic foundations of a brand, including its purpose, positioning, value proposition, audience and differentiating qualities.

Our support can include:

Understand

Brand discovery and organisational understanding; and audience and stakeholder considerations.

Position

Brand positioning and value proposition development; and brand architecture and service positioning.

Express

Brand personality, attributes and communication principles; core messaging and brand narrative; and recommendations for consistent brand application.

What this means for you: A clearer identity and a stronger foundation for how your organisation communicates its value.

Corporate Identity & Branding

A visual identity should express an organisation’s character and make it recognisable across its communications.

We support the development and refinement of corporate identity systems, ensuring that visual choices are guided by the organisation’s positioning and intended audiences.

Depending on the project, this may include:

Direction

Logo and identity development briefs; visual direction and creative concept development; and review and improvement of existing identity materials.

System

Colour, typography and graphic-element systems; and brand guidelines and usage recommendations.

Application

Corporate document and presentation identity; and branded communication templates.

What this means for you: A more coherent and recognisable presentation across your organisation’s materials and communication channels.

Strategic & Institutional Communications

Communication is not simply about sharing information. It is about ensuring that the right people understand the right message at the right time.

We help organisations plan their communication activities around institutional priorities, audience needs and intended outcomes.

Our work may cover:

Assess

Communication assessments and strategy development; and stakeholder and audience mapping.

Message

Communication objectives and message frameworks; institutional narratives and organisational profiles; and executive and leadership communication materials.

Organise

Internal and external communication planning; communication calendars and editorial structures; and communication procedures and coordination approaches.

What this means for you: Communication that is more organised, consistent and connected to your organisation’s objectives.

Content Development & Editorial Communications

Complex work deserves clear communication. We help transform organisational information, expertise and activities into content that people can understand and use.

We can develop or refine:

Profiles

Corporate and institutional profiles; service descriptions and capability statements; and website content and organisational narratives.

Documents

Reports, briefs and executive summaries; presentations and information materials; and stakeholder-facing information and visibility materials.

Editorial

Articles, newsletters and editorial content; and campaign messages and communication assets.

We consider the audience, purpose, tone and communication channel before developing content. The aim is to make information accurate, accessible, relevant and easy to navigate.

What this means for you: Communication materials that explain your work clearly and represent your organisation professionally.

Advertising & Campaign Communications

Campaigns need a clear objective, an audience and a message that people can recognise and understand.

We support the planning and development of advertising and communication campaigns, from defining the brief to organising the messages and communication materials.

Our support may include:

Define

Campaign objectives and audience definition; and campaign concepts and creative briefs.

Develop

Key messages and communication themes; channel and media recommendations; and campaign content and visibility materials.

Coordinate and review

Coordination of communication activities; and review of campaign performance against agreed objectives.

What this means for you: Campaigns with a clearer purpose, more consistent messaging and a stronger connection between communication activity and intended results.

Our process

How We Work

UnderstandWe begin with your organisation’s identity, objectives and audiences. We review existing materials, identify what is effective and establish what needs to be clarified or developed.
AgreeWe then agree on the communication direction, content requirements, creative approach and expected outputs.
CoordinateWhere a project involves external designers, printers, media providers or other specialists, we can help prepare briefs and coordinate agreed activities.

What You Can Expect From PRIMA ELITE

What the work produces

Depending on the scope, our work may result in:

To define the brand

Brand positioning and messaging frameworks

Corporate identity briefs and brand guidelines

To plan communication

Communication strategies and plans

Communication and campaign briefs

Communication templates and practical guidance

To present the organisation

Institutional profiles and capability statements

Website content and editorial materials

Presentations, brochures and visibility materials

Who We Work With

We support organisations that need to establish a new brand or improve an existing identity, or introduce a new business, service or initiative. We also work with those that need to strengthen institutional communication and visibility, improve consistency across internal and external messaging, explain complex work to stakeholders, partners or customers, or prepare communication materials for campaigns, programmes or events.

Next step

Your work has value. Let’s make sure people understand it.

Discuss Brand & Communications All services